Hi David,
ITTE is a program that closely modeled after the IST''s tour guide course for Israelis. It means that you will be studying about the many aspects of Israel, the land and its people: geography, Jewish history, archaeology, religions, flora and fauna, modern Israeli society and more.
The program will not focus specifically on management of tourism industry (like management of hotels)
Although as an expert of Israel you have the possibility to get into management positions, especially if you have some background in management. But the program specifically will not be about marketing or management in the tourism industry.
Good Luck!
Chen Yaari
ITTE Coordinator